Uniqueness, craftmanship, and a lived-in soul are the iconic features of our creations and our heritage. We embrace an idea of style made of opposites, one that celebrates individuality and creativity – encouraging everyone to express themselves.
PLACES OF OUR JOURNEY
Our journey has been inspired by some places that describe our soul and embody who we are. But, truth to be told, we like the world at large. Ou journey does not end when we go home, it’s just the beginning.
The place where it all began and where everything always comes back to. The city has inspired us and helped shape our identity. Here every street is a chapter of a living novel capable of telling a story unlike any other. Venice is where our first collections were born and the first place we called home. From there, we have traveled the world, capturing and gathering inspiration from everywhere went.
Los Angeles is where we discovered the energy of skating and were inspired by the tropes of American culture. Here calm and restraint combine with wild and carefree attitude, atmospheres that are far apart and that blend in cohesive vision, from which we created our visual language, made of diverse perspectives and movements. Our very first sneaker – the Super-Star – was born there, in 2007, while observing skaters and their worn-down sneakers, roughed up by endless attempts at tricks.
Tokyo is the place known for its outrageous style and distinctive trends. We love that frenetic melting pot both the American vintage style with street culture, as well as that laboratory of futuristic ways of being. The perfect city where our passions gather with the millennia-old craftsmanship culture and attention to detail.
UNIQUENESS
We create items that last forever and become iconic. Our heart and soul are in reinterpreting the past to create authentic designs that resonate with our customers. It’s the authenticity in our creations that sets us apart and makes them truly unique. We find beauty in imperfection, in the nuances and subtleties that give things a life of their own, and believe that every imperfection is there to remind us of the unique journey and inner strength behind everything and everyone.
We embrace an idea of style made of clashes and contrasts, one that celebrates individuality and encourages everyone to express themselves through pieces of their wardrobe full of memories and history. This is the same philosophy behind our own wardrobe, which is full of timeless pieces whose value lies not only in their present appeal, but also in their ability to being combined season after season witout chronological order, standing the test of time.
Passion for research has always been our main source of inspiration. We love to reinterpret the past to create authentic pieces. Through every treatment, etching, and patch, each garment tells a story that has already been lived even before being worn. We want the story told by each of our garments to become the story of our customers, that write the best of it with their own travels and their passions. With their life.
Craftsmanship is fundamental to us. Our garments are hand crafted in Italy and linked to tradition. We work side-by-side with meticulous local craftsmen who demand perfection and with whom we generate a perfect synergy. Together, we try to enhance the uniqueness of every single detail. Every sign has a story to tell, we try to shape a novel to be laced up.
