YATAY Lab
Apr 21, 2023
Business - Innovation - Sustainability
We announce the launch of the Yatay Lab, a co-action platform committed to the research and development of circular materials and products. This is the next step of the Forward Agenda, our company’s sustainability vision.
Yatay Lab is the quintessence of innovation, a strategic laboratory equipped with the most sophisticated instruments and technologies that stand on the principles of providing high quality sustainable materials and investing in breakthrough solutions.
The Lab, situated in Erba (Como, Italy) will allow us to proceed with continuous testing phases, directly verifying the outcomes on the Golden Goose products, collecting consumers’ feedback, and subsequently making the results available for all luxury players thus accelerating the circular transformation of the fashion industry and moving forward together creating a chain of positive change.
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