We knew from day one that we wanted our relationship with our Brand Lovers and Golden Family to be built on authenticity, inclusivity, and a common lifestyle.  Through commitment and dedication, we were able to make this happen, creating a sense of community with an innovative and distinctive vision and communication, defined by shared values, freedom and the love for craftsmanship, all of which are intrinsic to our culture and to the way we work.  

Challenging our creative and strategic vision, we launched the Golden TV, an innovative online format that has become a real editorial platform designed to bring the Golden community together to celebrate art, sustainability, uniqueness, and craftsmanship, elevating our content creation and integration to new heights, bringing the authentic Golden voice to life. In 2022 we achieved impressive results with over 12 million people reached, over 7 million views of our videos and 47% of view rate.  

At Golden we believe in authenticity, empathy and vulnerability, we are devoted to listening and caring for each member of our Family. We have designed new means of unleashing leadership rising from unique personality traits, leveraging innovative assessment tools and valuing cognitive diversity. Our way to be is based not only on results, but also and foremost, on trust, open dialogue, and respect. Creativity, self-expression, and uniqueness are at the heart of everything that we do.  

We promote a culture of inclusiveness and intergenerational communication, creating a diverse work environment with a focus on our youngest generation. We have developed a mentorship and people empowerment project – the G Generation – for our younger employees, with the aim of involving them into strategic meetings and workshops with the Leadership Team, as to integrate their perspectives into our brand’s key projects and processes, shaping tomorrow’s decision making and future class of leaders.