We believe in timelessness, reworking the classics, creating new ones, and making them our own.
Our story has always been driven, first and foremost, by a passion for creating high-quality innovative products and designs, brought to life by the artistry and mastery of the Italian craftsmen and artisans.
SNEAKER PHILOSOPHY AND VISION
Our first sneaker, the Super-Star, was born in 1997, under the aesthetic of innovation, modernity, sophistication, and timelessness. Ever since, our concept of sneakers has completely redefined and jumpstarted the entire category. We have turned them into the perfect complement to the lifestyle of our customers, creating pieces that represent our brand’s philosophy and vision. Every sneaker, every decoration, and every embellishment are handmade in Italy by a specialized artisan.
This means that no shoe can ever be the same as another, as decorations may vary according to the ‘human touch’ of each artisanal production process.
SNEAKERS DISTINCTIVE TRAITS
Modulo caratteristiche sneaker
· timeless: the shapes of our sneaker models reflect classic sneaker styles that have been resilient to temporary fashion trends
· ageless: our sneakers appeal to many different generations, benefitting from the cross-generational casualization trend that combines fashion content with comfort
· seasonless: we believe our sneakers are resilient to season-specific design and style trends, representing an attractive year-round product for travelers and jet-setters
· genderless: our sneakers are versatile across collections, all featuring our distinctive style that transcends gender stereotypes.
READY TO WEAR COLLECTION
Our ready-to-wear apparel collection is unique and timeless, taking inspiration from all that is vintage and benefiting from the quality of Italian craftsmanship. With the aim of creating an innovative and unique language, we have redefined our ready-to-wear image, centering on a revamped version of some of the most memorable pieces in Golden’s wardrobe (the Golden Collection), the use of a star as an iconic element (the Star Collection), and a whole new kind of storytelling (the Journey Collection).
The Golden collection’s unique language stays the same, as do most of its typical silhouettes. This has drastically reduced our need for extra prototypes, allowing us to focus on the treatments and details that make our garments unique. The majority of the ready-to-wear collection consists of permanent garments, designed to never go out of fashion, allowing us to optimize our use of raw materials while minimizing waste, and reduce the number of prototypes and of any unsold products from previous seasons.
INNOVATION AND CIRCULARITY
We are always moving forward and looking for new solutions that enable us to evolve investing in innovation and circularity, while remaining true to our origins and heritage. Our new YATAY Lab, launched in collaboration with Coronet Group, is the quintessence of innovation, a strategic laboratory equipped with the most sophisticated instruments and technologies that stand on the principles of providing high quality sustainable materials and investing in breakthrough solutions.
YATAY MODEL 1B: OUR FIRST BIO-BASED SNEAKER
After more than three years of research and development, our Yatay Model 1B sneaker was born, as a celebration of the innovation it represents, a one-of-a-kind combination of sustainability and vision.
Entirely Made in Italy using high-top quality animal-free materials, this sneaker is made of Yatay B, a bio-based material derived from vegetable sources (not intended for the food chain) and other low impact components, such as recycled polyester and biodegradable rubber. The sneaker comes with a new type of packaging, a box concept that allows reducing the use of unnecessary packaging materials by combining the shipping and packaging boxes in one.
