New York Forward Store opening
Dec 16, 2022
Business - Sustainability
We opened our first Forward Store in New York located in New York City's Soho neighborhood. The concept behind the Forward Store is to lengthen the product life cycle by giving them a revived existence, and it revolves around four pillars: Repair, Remake, Resell, and Recycle.
The store's basement area has a focus on sustainability and craftsmanship, housing the Calzoleria, a dedicated space that echoes the atmosphere of an artisanal laboratory with all the machinery needed for shoemaking and tools used to repair and personalize shoes. The Sartoria is another area that showcases our signature tailoring and artisanship. The first floor of the store is a multifaceted Golden universe where innovation meets tradition. It features a LAB that combines a futuristic look with our signature craftsmanship, and customers can personalize their own products with the brand's Dream Makers.
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