First Forward Store opening in Milan

It features four pillars: Repair, Remake, Resell and Recycle, offering customers the chance to personalize, repair and recycle their items. Through the Sartoria and Calzoleria services, anyone can bring products from any brand for services of laundry and sanitization, repairs and replacements, restoration, and refurbishment, lengthening the products life cycle hence reducing the impact on the planet. The store offers also a Made to Measure service for suits and a Bespoke program for sneakers, allowing customers to create their own unique pieces. In addition to being a physical reselling platform for select Golden Goose items, the store has two recycling baskets, where visitors can dispose of used clothing and footwear.