Dubai Forward Store opening
Nov 28, 2022
Business - Sustainability
We opened our first Forward Store in Dubai, in the Mall of the Emirates. It offers clients an interactive sustainable journey focusing on the four pillars: Repair, Remake, Resell and Recycle.
The store features the CALZOLERIA and SARTORIA services, which offer cleaning, sanitization, repairs, restoration, refurbishment and made-to-measure garments. The 450 square metre store pays homage to the brand's first headquarters in Marghera, Venice, with raw concrete floors, coarse iron pillars and timber shelves. The artisanal laboratory includes all the tools and machinery needed for shoe repair and customization, while the tailoring section provides a unique one-of-a-kind experience. The store has an immersive brand experience where clients can co-create exclusive skateboarding products, including decks, wheels, and trucks, with the help of the Dream Makers.
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