Rudy Comazzetto

Chief Merchandising Officer, Milan

“When I first arrived in Golden Goose, I realized my dream literally came true. I found a company in which I could see myself, also from a human point of view”

In Golden we create items that already have a story within to be enriched and continued by their future owners. This is what we call our lived-in signature. But this philosophy of ours doesn’t apply to products only. It’s a state of mind, it’s part of our roots and soul. Because lived-in for us is a value. It means recognizing your past, accepting it, and loving it. Because your past made you who you are, giving you your own uniqueness. Every memory becomes something to treasure forever – like that scratch I got on my favorite Golden sneakers while climbing on a Greek hill with my family to admire the beautiful sunset of that evening. Lived-in is all this. It’s loving who you are – and loving being uniquely you.