Sandro Baggiani
Chief Merchandising Officer at Golden Goose, reporting directly to the CEO Silvio Campara, and Executive member of the Board of Directors, Sandro Baggiani oversees on collection merchandising, operations, product development, production, logistics and owned factories, with the aim of guaranteeing premium quality, responsible sourcing, and the value of craftsmanship, supporting the business growth in line with the market expectations.
Sandro began his professional career in 1984 in Macy’s, where he worked for several years with increasing responsibilities. In 2008 he moved to Calvin Klein Jeans as Production Director and later in 2011 he became Sourcing Director. In 2013 he joined Golden Goose as Operations Director, holding this role until March 2017 when he became Chief Operations Officer.
Born in 1963, he graduated in 1984 with a master’s degree in economics at the Università degli Studi di Firenze, Italy.
The most emotional moment lived in Golden Goose as of today.
I still get emotional when I think about the opening of our first store in via Cusani in Milan. It was an exciting and memorable milestone of our story. Also, I am particularly proud for having believed in the idea of bringing production to Puglia which today allows us to produce 700,000 pairs of sneakers a year.
In which way does Golden Goose differ from other brands of the industry?
We are an international brand that has not disowned its roots. You can find Venice in our craftsmanship, in the stories we tell, in our pursuit of quality and excellence.
The greatest achievement that you and your team have faced up to date in Golden Goose.
We contributed at creating an excellence within the world of fashion, both team wise and performance wise, by instilling - with humbleness – on our founding values and fueling them with always greater goals to be achieved throughout our enlarged Golden Family.